Editorial & professional requirements

4) Punctuation and Symbols

Read the policy above. Here are some examples of excessive or gimmicky punctuation and symbols that we don't allow:

• Exclamation point in the ad's headline
• More than one exclamation point in an ad
• Repeated punctuation or symbols
• Symbols, numbers, and letters that don't adhere to their true meaning or purpose such as using "@ home" to mean "at home"
• Non-standard use of superscripts
• Non-standard symbols or characters like asterisks and vertical lines
• Bullet points
• Ellipses

Exceptions: Such punctuation and symbols are allowed in ads for these circumstances:

• Trademarks, brand names, or product names that use non-standard punctuation or symbols consistently throughout your website
• Symbols used in commonly acceptable ways like using an asterisk (*) to indicate hotel star rating in "5* hotels"
• Legally-required asterisks or superscript to indicate that conditions apply

If your ad meets one of those exceptions, please request a review. We'll review the information and see if we can approve your ad.

Change your ad. If your ad violates this policy, please edit it to make it comply.

2. • On your Ads tab, hover over the ad you want to edit.
   • Click the pencil icon next to your ad to edit it.
   • Click Save when you're done.
   Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.