Who can Join? Online Advertisers with TST
1) Digital Marketing Fundamentals
Section 01 : Inbound vs Outbound Marketing
Section 02 : Understanding Traffic
Section 03 : What is Digital Marketing
Section 04 : Marketing vs Sales
Section 05 : Content Marketing
Section 06 : Marketing Mix and 4 Ps
Section 07 : Understanding Leads
Section 08 : Strategic Flow for Marketing Activities
2) Website - Planning & Structure
Section 01 : SEO Fundamentals
Section 02 : Web Domains & Hosting
Section 03 : Pages on Your Websites
Section 04 : Outlining the Objectives
Section 05 : Planning Language and Technology
Section 06 : Call for Action Options
Section 07 : Images and Videos - How Much?
Section 08 : The WWW
Section 09 : Tracking through Google Analytics
Section 10 : Website Auditing
3) Facebook Marketing
Section 01 : Social Media Marketing
Section 02 : Facebook for Business
Section 03 : Paid Ads, CPC, CPM and Budgeting
Section 04 : Creating Facebook Public Profile Page
Section 05 : Creative Postings & Branding
Section 06 : Page Manager Mobile App
Section 07 : Embedding External Links
Section 08 : Fan Engagement & HashTags
Section 09 : Building Audience and Fans
Section 10 : Creating Facebook Company Page
Section 11 : Page Administration & Security
Section 12 : Call to Action Strategy
Section 13 : Re-Marketing
Section 14 : Engagement Apps
Section 15 : Facebook Analytics and Insights
Section 16 : Targeting Strategy
Section 17 : Converting Account to Page
Section 18 : Facebook Events
4. Google Adwords and PPC
Section 01 : Setting Up Billing and Payments
Section 02 : Keyword and Display Planning Tools
Section 03 : Creating Campaigns, Adwords and Ads
Section 04 : Targeting and Campaign Types
Section 05 : Geographics and Demographic Tragets
Section 06 : Display and Banner Campaigns
Section 07 : Actions on Opportunity Insights
Section 08 : Targeting Negative Keywords
Section 09 : Optimizing Keywords
Section 10 : First Page Ranking
Section 11 : Setting Up Google Adwords Account
Section 12 : Remarketing and Scheduling
Section 13 : Performance Tracking
Section 14 : CTR, CPC, CPA and Bidding
Section 15: Understanding Industry Trends using Google Trends
5) Youtube Marketing
Section 01 : Creator Studio Mobile APP
Section 02 : Play Lists
Section 03 : Creating Video Promo
Section 04 : Camera and Audio Mics
Section 05 : PowerPoint Video
Section 06 : Background Musics in Video
Section 07 : Youtube Channel
Section 08 : Designing and Profiling
Section 09 : Uploading Videos
Section 10 : Video Tags and Discription
Section 11 : Video Thumbnail
Section 12 : Call to Action Overlay
Section 13 : Channel Trailer & Featured Channel
Section 14 : Video Formats and Dimensions
Section 15 : Sharing Your Videos
Section 16 : Search Results Ranking
Section 17 : Linking Your Website
Section 18 : In-Video Programming
Section 19 : Redirection to Associated Website
Section 20 : Subscribing Call to Actions
Section 21 : Live Events of Yours
Section 22 : Monetization - Earn Money from Youtube
Section 23 : Youtube Creator Academy
Section 24 : DashBoard & Analytics
Section 25 : Video Marketing - AdWords
Section 26 : Video Marketing
6) Google Plus Marketing
Section 01 : G+ Pages Ranks Higher
Section 02 : Google Plus Profile
Section 03 : Google Local Business
Section 04 : Google + Company Page
Section 05 : Adding Contact Links
Section 06 : Utilizing +1 Button
Section 07 : Managing Circles
Section 08 : Posting Contents
Section 09 : Google Hangouts
Section 10 : Social Relevance to G+ in Adwords
Section 11 : Sharing G+ Buttons on Website
Section 12 : HashTags and Mentions
Section 13 : Review and Testimonials
Section 14 : G+ Mobile App
7) Email Marketing
Section 01 : Section 01 : CAN-SPAM Act
Section 02 : Strategic Integration with your Marketing Plans
Section 03 : Choosing Email Service Provider
Section 04 : Designing Process in Advance
Section 05 : Email Campaigns and Offers
Section 06 : HTML Email Formats and Templates
Section 07 : B2B emails vs B2C emails
Section 08 : Branding and Personalization
Section 09 : Relevant Subject Lines
Section 10 : Drafting Valuable Body Contents
Section 11 : Inserting Images and Videos
Section 12 : Call to Action Objective
Section 13 : Social Integration
Section 14 : Tracking CTR and Open Rate
Section 15 : Timing for Campaigns
Section 16 : Managing Bounce Emails
Section 17 : Creating Email Lists
Section 18 : Email Automation
8) Email Marketing Automation
Section 01 : Automation Strategy
Section 02 : Lead Generation Objective
Section 03 : Landing Page to Capture Leads
Section 04 : Designing Forms for Lead Conversions
Section 05 : Nurturing Prospects - Building Relationships
Section 06 : Auto Responder
Section 07 : Segmentation of Lists
Section 08 : Integration with CRM Application
Section 09 : Lead Scoring for Niche Targets
Section 10 : Opportunity Management
Section 11 : Lead Stage Automation
Section 12 : Activity Tracking Automation
Section 13 : Engagement Reports for A/B Testing
Section 14 : Tracking Lead Source, Campaign Source and UTM Source
Section 15 : Google Analytics and Keywords Integration
Section 16 : Web Forms
Section 17 : Tracking Orders and Sales Turnover
9) LinkedIN Marketing
Section 01 : LinkedIN - The hub of B2B Networking
Section 02 : Creating LinkedIN Account
Section 03 : Updating Contact Information and Links
Section 04 : Designing Profile and Summary
Section 05 : Managing Connections
Section 06 : Advance Searching
Section 07 : Who Viewed Your Profile
Section 08 : Endorsements - Publishing and Receiving
Section 09 : Creating LinkedIN Company Page
Section 10 : Updating Products and Services
Section 11 : Creating Showcase Pages
Section 12 : Engaging with Updates
Section 13 : Running Paid Campaigns
Section 14 : Recruitment through LinkedIN
Section 15 : LinkedIN Groups
Section 16 : LinkedIN Mobile App
10) Make Money Online
Section 01 : Understanding Affiliate Model
Section 02 : Generating Paid Customers using Affiliation
Section 03 : Become Affiliate Publisher and Earn Income
Section 04 : Submiting your Products and Services
Section 05 : Applying as an Affiliate Marketer
Section 06 : CPA, CPL and CPC
Section 07 : Tracking and Reporting
11 ) E-Commerce & Payment Gateway
Section 01 : E-Commerce in India
Section 02 : Different Online Payment Systems
Section 03 : Applying for Free Payment Gateway
Section 04 : Documentation and Approval
Section 05 : Setting Up Web Store
Section 06 : Setting up Invoice Payments through Emails
Section 07 : Setting up Web Hooks
Section 08 : Collecting Payments to our Banks
Section 09 : Reporting and Tracking
12) Other Media
Section 01 : Blogging
Section 02 : Virtual Groups
Section 03 : Just Dial
Section 04 : IndiaMart
Section 05 : Twitter
Section 06 : Instagram
Section 07 : Pintrest
Section 08 : WhatsApp
1) Digital Marketing Fundamentals
Section 01 : Inbound vs Outbound Marketing
Section 02 : Understanding Traffic
Section 03 : What is Digital Marketing
Section 04 : Marketing vs Sales
Section 05 : Content Marketing
Section 06 : Marketing Mix and 4 Ps
Section 07 : Understanding Leads
Section 08 : Strategic Flow for Marketing Activities
2) Website - Planning & Structure
Section 01 : SEO Fundamentals
Section 02 : Web Domains & Hosting
Section 03 : Pages on Your Websites
Section 04 : Outlining the Objectives
Section 05 : Planning Language and Technology
Section 06 : Call for Action Options
Section 07 : Images and Videos - How Much?
Section 08 : The WWW
Section 09 : Tracking through Google Analytics
Section 10 : Website Auditing
3) Facebook Marketing
Section 01 : Social Media Marketing
Section 02 : Facebook for Business
Section 03 : Paid Ads, CPC, CPM and Budgeting
Section 04 : Creating Facebook Public Profile Page
Section 05 : Creative Postings & Branding
Section 06 : Page Manager Mobile App
Section 07 : Embedding External Links
Section 08 : Fan Engagement & HashTags
Section 09 : Building Audience and Fans
Section 10 : Creating Facebook Company Page
Section 11 : Page Administration & Security
Section 12 : Call to Action Strategy
Section 13 : Re-Marketing
Section 14 : Engagement Apps
Section 15 : Facebook Analytics and Insights
Section 16 : Targeting Strategy
Section 17 : Converting Account to Page
Section 18 : Facebook Events
4. Google Adwords and PPC
Section 01 : Setting Up Billing and Payments
Section 02 : Keyword and Display Planning Tools
Section 03 : Creating Campaigns, Adwords and Ads
Section 04 : Targeting and Campaign Types
Section 05 : Geographics and Demographic Tragets
Section 06 : Display and Banner Campaigns
Section 07 : Actions on Opportunity Insights
Section 08 : Targeting Negative Keywords
Section 09 : Optimizing Keywords
Section 10 : First Page Ranking
Section 11 : Setting Up Google Adwords Account
Section 12 : Remarketing and Scheduling
Section 13 : Performance Tracking
Section 14 : CTR, CPC, CPA and Bidding
Section 15: Understanding Industry Trends using Google Trends
5) Youtube Marketing
Section 01 : Creator Studio Mobile APP
Section 02 : Play Lists
Section 03 : Creating Video Promo
Section 04 : Camera and Audio Mics
Section 05 : PowerPoint Video
Section 06 : Background Musics in Video
Section 07 : Youtube Channel
Section 08 : Designing and Profiling
Section 09 : Uploading Videos
Section 10 : Video Tags and Discription
Section 11 : Video Thumbnail
Section 12 : Call to Action Overlay
Section 13 : Channel Trailer & Featured Channel
Section 14 : Video Formats and Dimensions
Section 15 : Sharing Your Videos
Section 16 : Search Results Ranking
Section 17 : Linking Your Website
Section 18 : In-Video Programming
Section 19 : Redirection to Associated Website
Section 20 : Subscribing Call to Actions
Section 21 : Live Events of Yours
Section 22 : Monetization - Earn Money from Youtube
Section 23 : Youtube Creator Academy
Section 24 : DashBoard & Analytics
Section 25 : Video Marketing - AdWords
Section 26 : Video Marketing
6) Google Plus Marketing
Section 01 : G+ Pages Ranks Higher
Section 02 : Google Plus Profile
Section 03 : Google Local Business
Section 04 : Google + Company Page
Section 05 : Adding Contact Links
Section 06 : Utilizing +1 Button
Section 07 : Managing Circles
Section 08 : Posting Contents
Section 09 : Google Hangouts
Section 10 : Social Relevance to G+ in Adwords
Section 11 : Sharing G+ Buttons on Website
Section 12 : HashTags and Mentions
Section 13 : Review and Testimonials
Section 14 : G+ Mobile App
7) Email Marketing
Section 01 : Section 01 : CAN-SPAM Act
Section 02 : Strategic Integration with your Marketing Plans
Section 03 : Choosing Email Service Provider
Section 04 : Designing Process in Advance
Section 05 : Email Campaigns and Offers
Section 06 : HTML Email Formats and Templates
Section 07 : B2B emails vs B2C emails
Section 08 : Branding and Personalization
Section 09 : Relevant Subject Lines
Section 10 : Drafting Valuable Body Contents
Section 11 : Inserting Images and Videos
Section 12 : Call to Action Objective
Section 13 : Social Integration
Section 14 : Tracking CTR and Open Rate
Section 15 : Timing for Campaigns
Section 16 : Managing Bounce Emails
Section 17 : Creating Email Lists
Section 18 : Email Automation
8) Email Marketing Automation
Section 01 : Automation Strategy
Section 02 : Lead Generation Objective
Section 03 : Landing Page to Capture Leads
Section 04 : Designing Forms for Lead Conversions
Section 05 : Nurturing Prospects - Building Relationships
Section 06 : Auto Responder
Section 07 : Segmentation of Lists
Section 08 : Integration with CRM Application
Section 09 : Lead Scoring for Niche Targets
Section 10 : Opportunity Management
Section 11 : Lead Stage Automation
Section 12 : Activity Tracking Automation
Section 13 : Engagement Reports for A/B Testing
Section 14 : Tracking Lead Source, Campaign Source and UTM Source
Section 15 : Google Analytics and Keywords Integration
Section 16 : Web Forms
Section 17 : Tracking Orders and Sales Turnover
9) LinkedIN Marketing
Section 01 : LinkedIN - The hub of B2B Networking
Section 02 : Creating LinkedIN Account
Section 03 : Updating Contact Information and Links
Section 04 : Designing Profile and Summary
Section 05 : Managing Connections
Section 06 : Advance Searching
Section 07 : Who Viewed Your Profile
Section 08 : Endorsements - Publishing and Receiving
Section 09 : Creating LinkedIN Company Page
Section 10 : Updating Products and Services
Section 11 : Creating Showcase Pages
Section 12 : Engaging with Updates
Section 13 : Running Paid Campaigns
Section 14 : Recruitment through LinkedIN
Section 15 : LinkedIN Groups
Section 16 : LinkedIN Mobile App
10) Make Money Online
Section 01 : Understanding Affiliate Model
Section 02 : Generating Paid Customers using Affiliation
Section 03 : Become Affiliate Publisher and Earn Income
Section 04 : Submiting your Products and Services
Section 05 : Applying as an Affiliate Marketer
Section 06 : CPA, CPL and CPC
Section 07 : Tracking and Reporting
11 ) E-Commerce & Payment Gateway
Section 01 : E-Commerce in India
Section 02 : Different Online Payment Systems
Section 03 : Applying for Free Payment Gateway
Section 04 : Documentation and Approval
Section 05 : Setting Up Web Store
Section 06 : Setting up Invoice Payments through Emails
Section 07 : Setting up Web Hooks
Section 08 : Collecting Payments to our Banks
Section 09 : Reporting and Tracking
12) Other Media
Section 01 : Blogging
Section 02 : Virtual Groups
Section 03 : Just Dial
Section 04 : IndiaMart
Section 05 : Twitter
Section 06 : Instagram
Section 07 : Pintrest
Section 08 : WhatsApp
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