Editorial & professional requirements

2 ) Destination URL Not Working

Check the URL that you entered. Visit your account's Ads tab and click the pencil icon next to your ad to see the final URL or destination URL that you entered.

• Check that there are no typos in the landing page URL that you entered.
• Your ad's landing page URL can't lead to an email address or a file instead of a webpage. Such files include image, audio, video, or document files that require an additional application to open or run such as PDF, Word, or PowerPoint files.

Check your landing page. If you had entered the URL correctly, then it's possible that your webpage is not working correctly. Here are some things to check:

• Site should load properly: Your ad can't lead to a website that's under construction or that links to an error page that displays a status code beginning with a 4 or a 5 (such as a 405 error). If your landing page is not working, pause your ad until your site is fully functioning. Or, replace your landing page URL with a different page on your site that works, then save your ad so we can review it again.
  • Even if your landing page loads successfully for you, it might not be loading properly in other circumstances like in other web browsers or by the AdWords system. Your landing page must work properly for all locations, regardless of where you're targeting your ad. Check your landing page on various browsers and devices to make sure that it always links to a working website.
• Site should load quickly: Your landing page should load quickly on most popular browsers and devices. We recommend avoiding content or features on your site that delay a page's load time and that may make a user think that your site isn't working.
• Site should be crawlable: If your site blocks AdsBot-Google in your robots.txt file, make the required edits to your configuration.
• Keyword URLs: If you're using keyword URLs, your ad could be disapproved because you have keyword-level landing page URLs that no longer work. Edit your keyword URL so that it leads to a functioning landing page.
• Check your tracking URLs: If you're using dynamic tracking URLs, they must lead to a valid URL and meet all of the requirements listed here for landing page URLs. Please check that your URL template is configured correctly and does not cause a "404 page not found" loading error.

Fix your landing page. Once you've confirmed that your site works properly and meets the requirements above, here's how submit your ad to us for review:

3. • On your Ads tab, look at the "Status" column. Hover over the white speech bubble next to "Disapproved."
   • Click "Resubmit my campaign for review." Remember that this link will appear only if your ad was disapproved for certain violations.
   • Follow the on-screen instructions to resubmit the eligible disapproved ads in your campaign.
   Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.
4. If you can't change your site, consider using a different landing page for your ad that doesn't use pop-ups. Edit your ad's landing page URL to point to another page of your website that doesn't violate our policies, then save your ad so we can review it again.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.